doinamerica

Honduras’ Easy Guide to Boost Small Business Security with Affordable Digital Tools Let me start bluntly, as someone who’s spent the last decade partnering with small businesses across Central America: security is usually everybody’s “mañana” task. Honestly, it’s seldom top of the list—until that first serious scare, or a client […]

Honduras Online Branding: Step-by-Step Guide for New Businesses Ever tried launching a new business in Honduras and felt instantly overwhelmed by all the talk about “online branding”? Honestly, back when I first consulted for a startup in San Pedro Sula, I assumed slapping a logo on a Facebook page would […]